GRIP has reaffirmed its commitment to tackling AMR through implementation of global and local initiatives. While there are varying challenges faced across different countries and regions, a consistent approach is needed to overcome these challenges. GRIP will be developing a framework to measure and evaluate both global and local initiatives in order to tailor future activations.
Working within successful partnerships with aligned goals will amplify the efforts that can be made by individual organisations. Throughout the forthcoming year, GRIP will be working on strengthening existing partnerships and developing new collaborations to intensify its impact.
The high volume of initiatives trying to address AMR often makes it difficult for HCPs and patients to determine what action to take next. Efforts therefore need to be placed on providing consistent and aligned patient and HCP education; this can be aided in the future through the use of GRIP materials such as posters, fact sheets, websites and social media events. A patient-centred approach within consultations includes identifying concerns and expectations and providing education on the appropriate use of antibiotics and the natural duration of symptoms. It also includes discussing suitable symptomatic relief options and when patients should see their doctor. Therefore GRIP will be focusing on activations that highlight symptom duration and options for symptomatic relief.